The approval of Aβ-clearing antibodies like Leqembi (lecanemab) and Kisunla (donanemab) marked a landmark shift toward disease-modifying therapies in Alzheimer’s,…
COLUMN
What Is the Best Path to Customers’ Hearts and Minds?
Philip Carrigan There are over 60,000 medical representatives (MRs) in Japan’s pharmaceutical industry. They make over 90 million visits to doctors per year to provide details of products to those with the authority to prescribe them. Through detailing, doctors learn…
To read the full story
COLUMN
- New York Note - 1: JETRO’s Role in Connecting Japan with the World
October 23, 2026
- Outside the Bubble: Lunch with Pharma Delegates
September 30, 2026
- The One Mistake on Your Resume
August 31, 2026
- Why Your Brain Wants You to Stay (Even When You Want to Go)
July 31, 2026
- The Psychology of ‘Stuck’: Understanding Why Changing Jobs Feels So Hard
June 26, 2026
PHARMA JAPAN welcomes JETRO New York’s Shunsuke Tani as a guest columnist. In occasional contributions, Tani will share his perspectives on US pharmaceutical policy, industry developments, and life in America, drawing on his firsthand experience in the US.---Hello from New…
Japan should fundamentally overhaul its cost-effectiveness assessment (CEA) scheme while putting a hold on CEA-based price adjustments, a new ruling…
Japanese Prime Minister Sanae Takaichi said on October 14 that the government will consider the necessary measures for the FY2027…
Eli Lilly’s breast cancer drug Imulrio (imlunestrant) is finally joining Japan’s NHI price list on October 14, nearly 300 days…
Japan’s Ministry of Health, Labor and Welfare (MHLW) on March 5 unveiled the revised NHI prices for drugs subject to…
Japan’s Central Social Insurance Medical Council (Chuikyo) on November 5 approved the reimbursement listing for a slate of new medicines,…
The Japanese government approved a bill to amend the Pharmaceuticals and Medical Devices (PMD) Act at its Cabinet meeting on…
Japan’s health ministry doled out regulatory approvals for a throng of new medicines on December 27 including Eli Lilly’s obesity…
Japan’s all-important reimbursement policy panel on December 20 approved an outline of drug pricing reforms for FY2024, which enshrines a…