Japan’s cost-effectiveness assessment (CEA) panel has approved a revised handling policy for the CEA system for FY2026, with the health…
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What Is the Best Path to Customers’ Hearts and Minds?
Philip Carrigan There are over 60,000 medical representatives (MRs) in Japan’s pharmaceutical industry. They make over 90 million visits to doctors per year to provide details of products to those with the authority to prescribe them. Through detailing, doctors learn…
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