Philip Carrigan Digital technology has increased the pace of change in consumer and patient expectations, and pharma companies are looking to catch up. Patients are being more proactive about their own healthcare and prefer more convenient ways to get medical…
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Let’s be real: even with the best intentions, AI systems can reflect our own unconscious biases. As Daniel Kahneman and Amos Tversky famously demonstrated in their groundbreaking work on Prospect Theory, humans are prone to cognitive biases that influence our…





