For 25 years, Morunda has been interviewing leaders in Japan’s pharmaceutical and medical device industry. Most country managers typically come from a commercial background, rooted in sales and marketing. It’s rare to find country managers who come from finance or…
BUSINESS
Sales Rep and Doctor at Center of Xarelto Survey Scandal Conflict over “Patient Consent”
In a scandal erupting over an employee of Bayer Yakuhin who confessed that he browsed through the medical charts of patients in a patient questionnaire survey on the anticoagulant Xarelto (rivaroxaban), the sales rep and the doctor concerned tell conflicting…
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