INTERVIEW
Chugai to Execute Area-Based Strategy Centering on General Reps: Marketing Chief
Chugai Pharmaceutical will implement organizational reform centering around its marketing structure on April 1. It will divide its 11 current branch offices into 36 branch offices that will largely focus on business within a single prefecture, and it will establish…
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I recently sat down with one of the leading medical directors in Japan to discuss the critical evolution of the medical science liaison (MSL) role.The MSL has transformed from a scientific resource into a strategic partner essential for successful product…





