BUSINESS
Pfizer’s “Established” Pharma Business Expands to “Essential Health” to Include New Drugs, Copromoted Products
Pfizer Japan’s established product business is showing new expansion. Its product domain has expanded from generic and long-listed drugs to include new drugs and copromoted products. In August, the division’s name was changed to “Essential Health.” Its leadership changed as…
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In the complex landscape of the Japanese pharmaceutical market, the “status quo” is often the safest harbor. But for leaders like Kennet Brysting, former president of Gilead Japan, the status quo is the most dangerous place to stay.Innovation in Japan…





