I was recently struck by the news that newly launched generic versions of Eli Lilly’s antipsychotic med Zyprexa (olanzapine) are being sold to dispensing pharmacies at a whopping 10% of the original drug’s reimbursement prices. Of course, this comes on…
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In the complex landscape of the Japanese pharmaceutical market, the “status quo” is often the safest harbor. But for leaders like Kennet Brysting, former president of Gilead Japan, the status quo is the most dangerous place to stay.Innovation in Japan…





