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Japan’s Established Drug Market Shines as Renewed Opportunity for Foreign Generic Firms
Foreign generic makers are making their inroads into the established drug market in Japan through the takeover of off-patent brands from research-driven peers or the launch of authorized generics (AGs). As original drug makers hasten their moves to unload their…
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The Wednesday TableShe had been on virtual calls since eight in the morning. The screen glowed. Her eyes burned. Plugged into Teams across time zones, she was digitally connected yet entirely isolated from the reality of Japan’s pharma market.She needed…





