BUSINESS
Kyowa Kirin to Stress Effectiveness of Psoriasis Drug Lumicef in Promotion: President
Kyowa Hakko Kirin is poised to promote the strong effectiveness of its soon-to-launch psoriasis treatment Lumicef (brodalumab), which was approved in Japan in July, pitting it against antibody rivals, President Nobuo Hanai said at an earnings conference on August 1.…
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In the complex landscape of the Japanese pharmaceutical market, the “status quo” is often the safest harbor. But for leaders like Kennet Brysting, former president of Gilead Japan, the status quo is the most dangerous place to stay.Innovation in Japan…





