Japan’s cost-effectiveness assessment (CEA) panel has approved a revised handling policy for the CEA system for FY2026, with the health…
BUSINESS
Astellas Introduces 1st Major Reform of Domestic Marketing System in 10 Years to Understand Issues Specific to Each Area: Marketing Head
Astellas Pharma replaced its disease-based sales system with an area-based system last year. The company decided on this major change in its domestic marketing system, the first in 10 years, in order to respond to changes in the business environment…
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