BUSINESS
Astellas Introduces 1st Major Reform of Domestic Marketing System in 10 Years to Understand Issues Specific to Each Area: Marketing Head
Astellas Pharma replaced its disease-based sales system with an area-based system last year. The company decided on this major change in its domestic marketing system, the first in 10 years, in order to respond to changes in the business environment…
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BUSINESS
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Let’s be real: even with the best intentions, AI systems can reflect our own unconscious biases. As Daniel Kahneman and Amos Tversky famously demonstrated in their groundbreaking work on Prospect Theory, humans are prone to cognitive biases that influence our…





