ORGANIZATION
JPMA Issues Notification Urging Member Companies to Strengthen Internal Ad Review Systems
The Japan Pharmaceutical Manufacturers Association (JPMA) issued a notification to its member companies on March 22 urging them to strengthen their internal systems for reviewing promotional materials and advertising. The notification asks member companies to add people from outside the…
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In the complex landscape of the Japanese pharmaceutical market, the “status quo” is often the safest harbor. But for leaders like Kennet Brysting, former president of Gilead Japan, the status quo is the most dangerous place to stay.Innovation in Japan…





