ORGANIZATION
JPMA Issues Notification Urging Member Companies to Strengthen Internal Ad Review Systems
The Japan Pharmaceutical Manufacturers Association (JPMA) issued a notification to its member companies on March 22 urging them to strengthen their internal systems for reviewing promotional materials and advertising. The notification asks member companies to add people from outside the…
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Let’s be real: even with the best intentions, AI systems can reflect our own unconscious biases. As Daniel Kahneman and Amos Tversky famously demonstrated in their groundbreaking work on Prospect Theory, humans are prone to cognitive biases that influence our…





