Japan’s cost-effectiveness assessment (CEA) panel has approved a revised handling policy for the CEA system for FY2026, with the health…
BUSINESS
Kyowa Kirin to Forge Stand-Alone Sales Regime in US: 5 Year Plan
Kyowa Hakko Kirin unveiled its five year business plan through 2020 on January 29, pledging to establish a stand-alone sales and marketing system in the US and aspiring for an overseas sales ratio of 50% in the final year. In…
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I recently sat down with one of the leading medical directors in Japan to discuss the critical evolution of the medical science liaison (MSL) role.The MSL has transformed from a scientific resource into a strategic partner essential for successful product…
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