BUSINESS
Retooling Generic Business - 1: Daiichi Sankyo Espha Shifting Its Focus to AGs
While the Japanese government is set to roll out a spate of new reimbursement policies in April to incentivize physicians and pharmacists to use generic drugs, pharmaceutical makers are braced for further pressure on profits amid drug price tightening and…
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In the complex landscape of the Japanese pharmaceutical market, the “status quo” is often the safest harbor. But for leaders like Kennet Brysting, former president of Gilead Japan, the status quo is the most dangerous place to stay.Innovation in Japan…





