Japan’s cost-effectiveness assessment (CEA) panel has approved a revised handling policy for the CEA system for FY2026, with the health…
Philip Carrigan About a year ago, I met Watanabe-san (not his real name), a confident, optimistic, 43-year-old marketing manager. He worked in oncology marketing for a well-respected US pharmaceutical company. His job involved writing strategic marketing plans, developing direct-to-consumer (DTC)…
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