BUSINESS
Loxonin Suffers Most in Decrease in No. of Prescriptions Following Introduction of Generic Coefficient: Survey
The number of patients being prescribed original drugs has significantly decreased since the Central Social Insurance Medical Council (Chuikyo) decided, at a meeting at the end of December 2013, to the introduction of items to assess the rate of generic…
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In the complex landscape of the Japanese pharmaceutical market, the “status quo” is often the safest harbor. But for leaders like Kennet Brysting, former president of Gilead Japan, the status quo is the most dangerous place to stay.Innovation in Japan…





