COMMENTARY
Leaner Sales Forces? Lower Profits? Drug Makers Face Tough Decision in 80% Generic Era
The Japanese government approved its economic and fiscal policy guidelines in June, calling for a generic share of “at least 70% by mid-2017 and at least 80% at the earliest possible date between FY2018 and the end of FY2020.” In…
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COMMENTARY
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In the complex landscape of the Japanese pharmaceutical market, the “status quo” is often the safest harbor. But for leaders like Kennet Brysting, former president of Gilead Japan, the status quo is the most dangerous place to stay.Innovation in Japan…





