Let’s be real: even with the best intentions, AI systems can reflect our own unconscious biases. As Daniel Kahneman and Amos Tversky famously demonstrated in their groundbreaking work on Prospect Theory, humans are prone to cognitive biases that influence our…
COMMENTARY
Leaner Sales Forces? Lower Profits? Drug Makers Face Tough Decision in 80% Generic Era
The Japanese government approved its economic and fiscal policy guidelines in June, calling for a generic share of “at least 70% by mid-2017 and at least 80% at the earliest possible date between FY2018 and the end of FY2020.” In…
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COMMENTARY
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