1. Build a Strong Employer BrandFirst up, let’s talk about your employer brand. Think of it as your company’s personality and reputation. In Japan’s competitive pharmaceutical and medical device industry, it’s crucial to stand out. You need to showcase your…
COMMENTARY
Leaner Sales Forces? Lower Profits? Drug Makers Face Tough Decision in 80% Generic Era
The Japanese government approved its economic and fiscal policy guidelines in June, calling for a generic share of “at least 70% by mid-2017 and at least 80% at the earliest possible date between FY2018 and the end of FY2020.” In…
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COMMENTARY
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- Where Do Japan Drug Makers Stand? A Comparison with Other Industries and Mega Pharma Peers
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For the first time in many years, Japan appeared to have pivoted to a pro-innovation path with the FY2024 drug pricing reform. All eyes were apparently on this course change as seen in this year’s most-read story list, though the…