Japan’s cost-effectiveness assessment (CEA) panel has approved a revised handling policy for the CEA system for FY2026, with the health…
BUSINESS
80% Generic Target “Completely Unexpected,” and Makes Stable Growth in Japan Market Difficult: Pfizer Pres.
The government’s new 80% volume target for generic drugs “was completely unexpected,” said Ichiro Umeda, president of Pfizer Japan, in a recent interview with Jiho. “I don’t think anyone even imagined it.” Regarding the domestic drug market, he predicted, “The…
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