BUSINESS
Toho to Differentiate Itself through Customer Support Rather than Prices: Pres.
Toho Pharmaceutical, the drug wholesale business arm of Toho Holdings, is looking to set itself apart from its competitors by strengthening customer support, which has been a focus of its efforts in recent years, President Hiromi Edahiro told Jiho in…
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I recently sat down with one of the leading medical directors in Japan to discuss the critical evolution of the medical science liaison (MSL) role.The MSL has transformed from a scientific resource into a strategic partner essential for successful product…





