COMMENTARY
Wholesalers Face Pressing Need to Retool Biz Strategy as Generics Gain Ground
The government approved its economic and fiscal policy guidelines in June, calling for lifting the rate of generic penetration in Japan to 70% on a volume basis by mid-2017, and to 80% at the earliest possible date between April 2018…
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In the complex landscape of the Japanese pharmaceutical market, the “status quo” is often the safest harbor. But for leaders like Kennet Brysting, former president of Gilead Japan, the status quo is the most dangerous place to stay.Innovation in Japan…





