As off-patent branded medicines lose market share to generics, drug makers’ earnings will hinge on the growth of new drugs. Have drugs launched in recent years lived up to expectations? Let’s look at sales of 28 major products (26 active…
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In the complex landscape of the Japanese pharmaceutical market, the “status quo” is often the safest harbor. But for leaders like Kennet Brysting, former president of Gilead Japan, the status quo is the most dangerous place to stay.Innovation in Japan…





