Japan should fundamentally overhaul its cost-effectiveness assessment (CEA) scheme while putting a hold on CEA-based price adjustments, a new ruling…
ORGANIZATION
JPMA to Closely Watch Clinical Research Bill to Decide Whether to Review All Ads
The Japan Pharmaceutical Manufacturers Association (JPMA) will wait and see how clinical research legislation will take shape before deciding on whether it will screen all advertising materials made by its member companies as urged by a health ministry panel. In…
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ORGANIZATION
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The Wednesday TableShe had been on virtual calls since eight in the morning. The screen glowed. Her eyes burned. Plugged into Teams across time zones, she was digitally connected yet entirely isolated from the reality of Japan’s pharma market.She needed…
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