Analysis of individual placements across 43 companies over the past 18 months paints a vivid picture of Japan’s evolving healthcare industry. This comprehensive snapshot illuminates current market demands, strategic shifts, and the enduring appeal of this pivotal Asian market.Rare Diseases…
BUSINESS
Eli Lilly to Solely Distribute Cymbalta; Shionogi to Enhance Detailing Activities
Shionogi and Eli Lilly Japan said on April 1 that they have entered into a new copromotion deal for the serotonin-noradrenaline reuptake inhibitor Cymbalta (duloxetine) in Japan. Under the new deal, Eli Lilly will solely distribute the product to wholesalers…
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BUSINESS
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