Philip Carrigan Several years ago, I searched for a brand director for Advair in Japan. GlaxoSmithKline’s marketing director for the product was a tall, charismatic American. He aimed to take the marketing team from providing communication support for the detailmen…
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Let’s be real: even with the best intentions, AI systems can reflect our own unconscious biases. As Daniel Kahneman and Amos Tversky famously demonstrated in their groundbreaking work on Prospect Theory, humans are prone to cognitive biases that influence our…





