The Japan Health Insurance Association’s (Kyokai Kenpo) steering committee approved a business plan and draft budget for FY2015 on March 18. Among other things, the plan calls for an increase in the rate of generic drug use (volume basis) to…
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In the complex landscape of the Japanese pharmaceutical market, the “status quo” is often the safest harbor. But for leaders like Kennet Brysting, former president of Gilead Japan, the status quo is the most dangerous place to stay.Innovation in Japan…





