Physicians are becoming increasingly selective about what generic brands to prescribe amid a growing number of generics containing the same active ingredients, a survey showed. The survey was conducted between October and December 2014 by a subcommittee of the Central…
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In the complex landscape of the Japanese pharmaceutical market, the “status quo” is often the safest harbor. But for leaders like Kennet Brysting, former president of Gilead Japan, the status quo is the most dangerous place to stay.Innovation in Japan…





