BUSINESS
Takecab vs PPIs (1): “Rapid, Sustained Efficacy” Pitted against “Patient Satisfaction”, Will Paradigm Shift Occur?
Takeda Pharmaceutical’s Takecab (vonoprazan) made its Japan debut on February 26 as a new treatment for acid-related diseases. While proton pump inhibitors (PPIs) are widely used nowadays in first-line treatment for gastric ulcer and gastroesophageal reflux disease (GERD), Takecab belongs…
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The Wednesday TableShe had been on virtual calls since eight in the morning. The screen glowed. Her eyes burned. Plugged into Teams across time zones, she was digitally connected yet entirely isolated from the reality of Japan’s pharma market.She needed…





