BUSINESS
Takecab vs PPIs (1): “Rapid, Sustained Efficacy” Pitted against “Patient Satisfaction”, Will Paradigm Shift Occur?
Takeda Pharmaceutical’s Takecab (vonoprazan) made its Japan debut on February 26 as a new treatment for acid-related diseases. While proton pump inhibitors (PPIs) are widely used nowadays in first-line treatment for gastric ulcer and gastroesophageal reflux disease (GERD), Takecab belongs…
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In the complex landscape of the Japanese pharmaceutical market, the “status quo” is often the safest harbor. But for leaders like Kennet Brysting, former president of Gilead Japan, the status quo is the most dangerous place to stay.Innovation in Japan…





