BUSINESS
Takecab vs PPIs (1): “Rapid, Sustained Efficacy” Pitted against “Patient Satisfaction”, Will Paradigm Shift Occur?
Takeda Pharmaceutical’s Takecab (vonoprazan) made its Japan debut on February 26 as a new treatment for acid-related diseases. While proton pump inhibitors (PPIs) are widely used nowadays in first-line treatment for gastric ulcer and gastroesophageal reflux disease (GERD), Takecab belongs…
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A few weeks ago, I had coffee with a very talented executive. Let’s call him Kenji. He has a great job, a big salary, and a solid team. But he was unhappy. He felt bored and wanted a new challenge.…





