Japan should fundamentally overhaul its cost-effectiveness assessment (CEA) scheme while putting a hold on CEA-based price adjustments, a new ruling…
BUSINESS
Eli Lilly Aims to Lead Japan Diabetes Market by 2020
US drug maker Eli Lilly is poised to gain a leadership position in the Japanese diabetes arena in five years by capitalizing on its alliance with German peer Boehringer Ingelheim (BI) and a full suite of product offerings in the…
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The Wednesday TableShe had been on virtual calls since eight in the morning. The screen glowed. Her eyes burned. Plugged into Teams across time zones, she was digitally connected yet entirely isolated from the reality of Japan’s pharma market.She needed…
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