Analysis of individual placements across 43 companies over the past 18 months paints a vivid picture of Japan’s evolving healthcare industry. This comprehensive snapshot illuminates current market demands, strategic shifts, and the enduring appeal of this pivotal Asian market.Rare Diseases…
BUSINESS
Merck Serono to Independently Promote Erbitux from May
Merck Serono announced on February 13 that it will terminate the copromotion of its major anticancer drug Erbitux (cetuximab) with Bristol-Myers K.K. at the end of April. From May 1, Merck Serono will independently conduct detailing activities for the drug.…
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BUSINESS
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