ORGANIZATION
JPMA Draft Guidelines Urge Companies to Separate Ad Reviewing Bodies from Sales Units
Drug makers belonging to the Japan Pharmaceutical Manufacturers Association (JPMA) will be required under the association’s new guidelines to set up in-house advertising review divisions that are independent from their sales divisions. The JPMA presented at a closed-door meeting on…
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ORGANIZATION
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I recently sat down with one of the leading medical directors in Japan to discuss the critical evolution of the medical science liaison (MSL) role.The MSL has transformed from a scientific resource into a strategic partner essential for successful product…





