Detailing on MSD’s insomnia medicine Belsomra (suvorexant) left the strongest impression on physicians in November, according to Anterio Inc.’s “mind share” ranking. The drug, which hit the market in late November, grabbed the top spots in both GP (99 beds…
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I recently sat down with one of the leading medical directors in Japan to discuss the critical evolution of the medical science liaison (MSL) role.The MSL has transformed from a scientific resource into a strategic partner essential for successful product…





