ORGANIZATION
JPMA to Formulate Strict Official Policy on Advertising Aimed at Medical Institutions by End of Fiscal Year
The Japan Pharmaceutical Manufacturers Association (JPMA) decided at a board meeting on December 18 to formulate by the end of this fiscal year an official policy on advertising including promotional materials distributed to medical institutions by drug makers. Its review…
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ORGANIZATION
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In the complex landscape of the Japanese pharmaceutical market, the “status quo” is often the safest harbor. But for leaders like Kennet Brysting, former president of Gilead Japan, the status quo is the most dangerous place to stay.Innovation in Japan…





