ORGANIZATION
JPMA to Formulate Strict Official Policy on Advertising Aimed at Medical Institutions by End of Fiscal Year
The Japan Pharmaceutical Manufacturers Association (JPMA) decided at a board meeting on December 18 to formulate by the end of this fiscal year an official policy on advertising including promotional materials distributed to medical institutions by drug makers. Its review…
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ORGANIZATION
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I recently sat down with one of the leading medical directors in Japan to discuss the critical evolution of the medical science liaison (MSL) role.The MSL has transformed from a scientific resource into a strategic partner essential for successful product…





