ORGANIZATION
JPMA to Formulate Strict Official Policy on Advertising Aimed at Medical Institutions by End of Fiscal Year
The Japan Pharmaceutical Manufacturers Association (JPMA) decided at a board meeting on December 18 to formulate by the end of this fiscal year an official policy on advertising including promotional materials distributed to medical institutions by drug makers. Its review…
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A few weeks ago, I had coffee with a very talented executive. Let’s call him Kenji. He has a great job, a big salary, and a solid team. But he was unhappy. He felt bored and wanted a new challenge.…





