One salient aspect of the Japanese pharmaceutical market of late emerged from drug makers’ April-September earnings: We are finally in an era of rapid generic penetration. A Jiho tally revealed that April-September sales in Japan of 41 major off-patent branded…
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In the complex landscape of the Japanese pharmaceutical market, the “status quo” is often the safest harbor. But for leaders like Kennet Brysting, former president of Gilead Japan, the status quo is the most dangerous place to stay.Innovation in Japan…





