Major off-patent branded products, or long-listed products, faced large sales falls in the April-September period in 2014 due to the promotion of generics and the introduction of a new price cut rule under the NHI price revision for long-listed products.…
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I recently sat down with one of the leading medical directors in Japan to discuss the critical evolution of the medical science liaison (MSL) role.The MSL has transformed from a scientific resource into a strategic partner essential for successful product…





