Japan’s cost-effectiveness assessment (CEA) panel has approved a revised handling policy for the CEA system for FY2026, with the health…
BUSINESS
A-zas Looks to Offer E-Detailing App, Big-Data Analyses to More Firms
A-zas Inc., a pharmaceutical marketing firm established last summer, is eyeing to offer more drug makers its new tablet e-detailing application, which can help analyze large amounts of data from detailing activities. Akihiko Nishi, who left major e-detailing company M3…
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In the complex landscape of the Japanese pharmaceutical market, the “status quo” is often the safest harbor. But for leaders like Kennet Brysting, former president of Gilead Japan, the status quo is the most dangerous place to stay.Innovation in Japan…
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