Detailing on Daiichi Sankyo’s osteoporosis drug Pralia (denosumab) left the strongest impression on general practitioners in October, according to Anterio Inc.’s “mind share” ranking. Pralia rose from sixth in the previous month to top the ranking in the GP (99…
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In the complex landscape of the Japanese pharmaceutical market, the “status quo” is often the safest harbor. But for leaders like Kennet Brysting, former president of Gilead Japan, the status quo is the most dangerous place to stay.Innovation in Japan…





