Japan’s Ministry of Health, Labor and Welfare (MHLW) on March 5 unveiled the revised NHI prices for drugs subject to…
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Changes in Business Environment Spur Drug Makers to Reform Their Marketing Systems, Adopt Area Marketing Systems
Drug makers have set out to reform their marketing systems. As the switch from long-listed drugs to generics gathers speed and competition between new drugs intensifies, a growing number of drug makers are strengthening their area marketing strategies and engaging…
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