Analysis of individual placements across 43 companies over the past 18 months paints a vivid picture of Japan’s evolving healthcare industry. This comprehensive snapshot illuminates current market demands, strategic shifts, and the enduring appeal of this pivotal Asian market.Rare Diseases…
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Changes in Business Environment Spur Drug Makers to Reform Their Marketing Systems, Adopt Area Marketing Systems
Drug makers have set out to reform their marketing systems. As the switch from long-listed drugs to generics gathers speed and competition between new drugs intensifies, a growing number of drug makers are strengthening their area marketing strategies and engaging…
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