Japan is considering a new approach to its “special” market expansion re-pricing that would exclude drug sales tied to private…
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Changes in Business Environment Spur Drug Makers to Reform Their Marketing Systems, Adopt Area Marketing Systems
Drug makers have set out to reform their marketing systems. As the switch from long-listed drugs to generics gathers speed and competition between new drugs intensifies, a growing number of drug makers are strengthening their area marketing strategies and engaging…
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