BUSINESS
Mediceo Sets to Increase Qualified Reps to 2,000, Enter Contract PMS Biz within 3 Years
Mediceo Corporation, Japan’s leading ethical drug wholesaler, plans to tap what it calls “Assist Representatives (ARs),” or sales reps qualified for drug detailing, to generate new revenue streams, eyeing a foray into the contract post-marketing surveillance (PMS) business in the…
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In the complex landscape of the Japanese pharmaceutical market, the “status quo” is often the safest harbor. But for leaders like Kennet Brysting, former president of Gilead Japan, the status quo is the most dangerous place to stay.Innovation in Japan…





