Zeria Pharmaceutical’s non-prescription premenstrual syndrome (PMS) treatment Prefemin (chaste tree berry extract) hit pharmacy shelves across Japan on September 10. Prefemin is the first OTC drug without an Rx equivalent that has been designated as a “drug requiring guidance,” a…
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In the complex landscape of the Japanese pharmaceutical market, the “status quo” is often the safest harbor. But for leaders like Kennet Brysting, former president of Gilead Japan, the status quo is the most dangerous place to stay.Innovation in Japan…





