COMMENTARY
Competition Fuels Personalized Medicine Market, First-Line Positions Eyed for Xalkori, Alecensa
Evidence is accumulating for Pfizer Japan’s anaplastic lymphoma kinase (ALK) inhibitor Xalkori (crizotinib), a treatment for non-small cell lung cancer (NSCLC) launched in May 2012, as a hopeful addition to the growing field of personalized medicine. With Chugai Pharmaceutical’s recently…
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COMMENTARY
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In the complex landscape of the Japanese pharmaceutical market, the “status quo” is often the safest harbor. But for leaders like Kennet Brysting, former president of Gilead Japan, the status quo is the most dangerous place to stay.Innovation in Japan…





