Let’s be real: even with the best intentions, AI systems can reflect our own unconscious biases. As Daniel Kahneman and Amos Tversky famously demonstrated in their groundbreaking work on Prospect Theory, humans are prone to cognitive biases that influence our…
COMMENTARY
Competition Fuels Personalized Medicine Market, First-Line Positions Eyed for Xalkori, Alecensa
Evidence is accumulating for Pfizer Japan’s anaplastic lymphoma kinase (ALK) inhibitor Xalkori (crizotinib), a treatment for non-small cell lung cancer (NSCLC) launched in May 2012, as a hopeful addition to the growing field of personalized medicine. With Chugai Pharmaceutical’s recently…
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COMMENTARY
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