The Japanese antidepressant market is projected to reach 151 billion yen in 2022, up 28.4% from 117.6 billion yen in 2013, according to market research firm Fuji Keizai. The upcoming debut of new drugs and active promotions will lead to…
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In the complex landscape of the Japanese pharmaceutical market, the “status quo” is often the safest harbor. But for leaders like Kennet Brysting, former president of Gilead Japan, the status quo is the most dangerous place to stay.Innovation in Japan…





