BUSINESS
Merck Serono Japan Hopes to Boost Erbitux Share by Narrowing Down CRC Patients: President
Merck Serono Japan aims to increase the share of its anticancer drug Erbitux (cetuximab), as a first-line therapy for unresectable colorectal cancer (CRC), to the 40% to 50% level by 2016, by focusing on patients with the RAS wild-type gene.…
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BUSINESS
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In the complex landscape of the Japanese pharmaceutical market, the “status quo” is often the safest harbor. But for leaders like Kennet Brysting, former president of Gilead Japan, the status quo is the most dangerous place to stay.Innovation in Japan…





