BUSINESS
Merck Serono Japan Hopes to Boost Erbitux Share by Narrowing Down CRC Patients: President
Merck Serono Japan aims to increase the share of its anticancer drug Erbitux (cetuximab), as a first-line therapy for unresectable colorectal cancer (CRC), to the 40% to 50% level by 2016, by focusing on patients with the RAS wild-type gene.…
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I recently sat down with one of the leading medical directors in Japan to discuss the critical evolution of the medical science liaison (MSL) role.The MSL has transformed from a scientific resource into a strategic partner essential for successful product…





