COMMENTARY
Delicate Balancing Act Required for SGLT-2 Inhibitor Promotions - Safety vs Efficacy
Sodium-glucose co-transporter-2 (SGLT-2) inhibitors have hit the Japanese market for oral diabetes treatments, with four active pharmaceutical ingredients (APIs) now being promoted by eight companies. The first to debut was Suglat (ipragliflozin; Astellas Pharma/MSD), followed around a month later by…
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COMMENTARY
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I recently sat down with one of the leading medical directors in Japan to discuss the critical evolution of the medical science liaison (MSL) role.The MSL has transformed from a scientific resource into a strategic partner essential for successful product…





