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Risk Management Could Be Key to Success of Highly Anticipated New NSCLC Treatment Giotrif
Nippon Boehringer Ingelheim (NBI) launched the molecular-targeted lung cancer therapy Giotrif (afatinib) on May 7. The company initially expected to launch Giotrif, its first anticancer drug, immediately after its listing, but decided to postpone its launch until May in order…
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In the complex landscape of the Japanese pharmaceutical market, the “status quo” is often the safest harbor. But for leaders like Kennet Brysting, former president of Gilead Japan, the status quo is the most dangerous place to stay.Innovation in Japan…





