BUSINESS
Drug Information Gained Mostly from Sales Reps, Less from Online Promotion: IMS Survey
A recent survey conducted by IMS Japan revealed that physicians and pharmacists mostly obtain drug information from sales forces of pharmaceutical companies and drug wholesalers but they rely less on online promotional activities. IMS Japan said in its survey report…
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Let’s be real: even with the best intentions, AI systems can reflect our own unconscious biases. As Daniel Kahneman and Amos Tversky famously demonstrated in their groundbreaking work on Prospect Theory, humans are prone to cognitive biases that influence our…





