BUSINESS
Drug Makers’ Plans for MRs Becoming Clearer; Takeda to Bolster Force, Sanofi Making Big Reduction
Pharmaceutical manufacturers’ increasing efforts to reform their marketing systems and optimize personnel are likely to have a direct impact on the number of their MRs. Takeda Pharmaceutical, which has switched to a category-based marketing system in April, expects its MRs…
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Let’s be real: even with the best intentions, AI systems can reflect our own unconscious biases. As Daniel Kahneman and Amos Tversky famously demonstrated in their groundbreaking work on Prospect Theory, humans are prone to cognitive biases that influence our…





