BUSINESS
LEO Pharma to Carefully Ponder When to Begin Solo Marketing in Japan: Local Head
With its full foray into the Japanese market looming later this year, the Japan chief of Danish dermatology specialty firm LEO Pharma A/S says he is looking to go beyond the planned partnership-based marketing scheme to sell products on a…
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In the complex landscape of the Japanese pharmaceutical market, the “status quo” is often the safest harbor. But for leaders like Kennet Brysting, former president of Gilead Japan, the status quo is the most dangerous place to stay.Innovation in Japan…





