COMMENTARY
Hardships and Successes of Diversified Entrants Lead to Question: Will Pharmaceuticals Continue to Be a Growth Sector?
Due mainly to the aging of society, the pharmaceutical industry is widely expected to enjoy continued growth without being affected by economic conditions. However, as more and more diversified companies whose main business is not pharmaceuticals enter the market in…
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COMMENTARY
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I recently sat down with one of the leading medical directors in Japan to discuss the critical evolution of the medical science liaison (MSL) role.The MSL has transformed from a scientific resource into a strategic partner essential for successful product…





