For 25 years, Morunda has been interviewing leaders in Japan’s pharmaceutical and medical device industry. Most country managers typically come from a commercial background, rooted in sales and marketing. It’s rare to find country managers who come from finance or…
BUSINESS
Kyorin Pushes Easy to Use Inhaler Flutiform, Aims for Higher Market Penetration
Kyorin Pharmaceutical has been working to expand the market penetration of its asthma treatment Flutiform (formoterol + fluticasone) since its launch in November, touting it as an easy inhaler to use with “the best combination” of active pharmaceutical ingredients (APIs).…
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Japan’s health ministry announced new NHI prices to be applied in April under the FY2022 drug price revision in the official gazette on March 4, with the earlier application of so-called “G1” price cuts to be implemented for the first…