As CEO of Morunda, I had the privilege of interviewing Bill Schuster, Country Manager of Viatris in South Korea. Our conversation delved into the multifaceted nature of leadership in the healthcare industry, exploring challenges, successes, and the power of authenticity.A…
BUSINESS
Kyorin Pushes Easy to Use Inhaler Flutiform, Aims for Higher Market Penetration
Kyorin Pharmaceutical has been working to expand the market penetration of its asthma treatment Flutiform (formoterol + fluticasone) since its launch in November, touting it as an easy inhaler to use with “the best combination” of active pharmaceutical ingredients (APIs).…
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BUSINESS
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A total of 43 innovative new medicines are anticipated to be approved or listed in Japan this year, according to a survey by Jiho. At the center of attention are some highly innovative, but probably ultra-expensive, gene therapies, as well…
For the first time in many years, Japan appeared to have pivoted to a pro-innovation path with the FY2024 drug pricing reform. All eyes were apparently on this course change as seen in this year’s most-read story list, though the…