BUSINESS
Novartis Adds LABA/LAMA Combination Ultibro to Lineup of Breezhaler Products for COPD Using the Same Inhaler
Novartis Pharma’s Primary Care medical sales reps have begun detailing the chronic obstructive pulmonary disease (COPD) treatment Ultibro (indacaterol + glycopyrronium) together with the company’s two other products in the field of respiratory diseases. Novartis has relatively little experience in…
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Let’s be real: even with the best intentions, AI systems can reflect our own unconscious biases. As Daniel Kahneman and Amos Tversky famously demonstrated in their groundbreaking work on Prospect Theory, humans are prone to cognitive biases that influence our…





