BUSINESS
Novartis Adds LABA/LAMA Combination Ultibro to Lineup of Breezhaler Products for COPD Using the Same Inhaler
Novartis Pharma’s Primary Care medical sales reps have begun detailing the chronic obstructive pulmonary disease (COPD) treatment Ultibro (indacaterol + glycopyrronium) together with the company’s two other products in the field of respiratory diseases. Novartis has relatively little experience in…
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We had just gotten off a call with a client in Europe, and we’d received a bit of an earful. “Philip,” the client pressed, “what can this candidate bring to us? We know what he does, but what has he…





