BUSINESS
Sales Reps Vied over Questionnaire Transfers in Tasigna Trial, Boss OK’ed Incentive Program: Novartis
Employees of Novartis Pharma had taken part in an in-house incentive program to support a clinical trial on its chronic myeloid leukemia (CML) drug Tasigna (nilotinib), where they jostled to win awards by collecting patient questionnaires. The Japanese arm of…
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Let’s be real: even with the best intentions, AI systems can reflect our own unconscious biases. As Daniel Kahneman and Amos Tversky famously demonstrated in their groundbreaking work on Prospect Theory, humans are prone to cognitive biases that influence our…





