BUSINESS
Azilva Tops SOC Ranking for Second Month in a Row in November in Both Hospital and GP Markets: Anterio
According to Anterio Inc.’s “SOC (Share of Channels)” survey, which determines and ranks the ethical drug mind share among doctors by channel, Takeda Pharmaceutical’s angiotensin receptor blocker (ARB) Azilva (azilsartan) was the most promoted drug in both the GP (99…
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In the complex landscape of the Japanese pharmaceutical market, the “status quo” is often the safest harbor. But for leaders like Kennet Brysting, former president of Gilead Japan, the status quo is the most dangerous place to stay.Innovation in Japan…





